Curt Bloom Birmingham Barons Long Time Broadcaster

 
 

Written and Photographed by Cristina Byrne

I drove 92 miles south to meet up with Curt Bloom, the Play by Play Broadcaster for the Birmingham Barons, Double-A Affiliate to the Chicago White Sox, and has been for 32 years. In an exchange of emails, he told me that he usually arrives at the ballpark around 2 p.m. I got to Regions Field around 2:30 pm and went up to the 3rd floor and knocked on his booth door.

"Cristina is that you!" Blooms asks from the other side of the door. Thinking there should be some sort of secret knock to get in.

"Yes, it is!" I responded. He opens the door., "Welcome!"

His booth is not only where he broadcasts the games but it is also his office. He has a wooden desk with a laptop towards the door, hanging above his wooden desk is a photo of the Annual Rickwood Classic of April 24th Barsons vs. the Lookouts, a photo of his two daughters, and a bookshelf filled with binders labeled by year and baseball prospects. Bloom points, "That's 32 years of Barons baseball," he tells me "And '94 is the Jordan Year." He had the Yankee game on his laptop and one of the four baseball movies Kevin Costner stars in. There is a fridge, some snacks, three chairs a small round coffee table, and a newspaper article frame of the “93 championship season and one of Michael Jordan. He is originally from North Salem, New York, and is an alumni of the University of North Carolina Greensboro, a "die-hard" Yankee Fan, and also a Bruce Springsteen fan even though there is no evidence of that in his booth office, I have run into Curt at a Boss show once before.

"It's an 18-mile ride from my house to the ballpark and it's a good time to call my 83-year-old mother and every time I talk to her she always asks me why I am going to the ballpark so early if the game does not start till 7:05 pm," Bloom tells me. "Those 5 hours before the game go by fast," he says.

He was working on the scorecard and carefully filling it out and even color-coordinating it which seems to take up a good chunk of his time. In between Bloom carefully filling out the scorecard and making sure it is all correct, his chats about baseball are ongoing.

When I asked Curt if being traded was such "a bad thing." Curt’s response was, "It's every player's dream to make it to the big leagues with the team that drafted them. At first, when a trade happens it can be emotional because it's an adjustment but at the end of the day they understand it's just business."

He makes progress with his scorecard. He has details about everything on there such as the player’s age, the player’s years as a pro, what round the player was drafted, and what college he attended. As he finished up the scorecard, he warned me that he would move fast and that he would take the stairs. We make our way down to the clubhouse and then to the field where he checks in with the manager, Lorenzo Bundy.

"Since I do not travel with the team anymore, that check-in time is crucial, I get everything I need," Bloom explains. He likes to check in to see if what he sees matches up with what is happening. "Building a good relationship and trust with the manager is important and I have that with Lo." He says that does not always happen with managers, "some just don't trust.”


With 32 years of experience as a play-by-play broadcaster, Curt arguably called one of the greatest athletes of all time, Michael Jordan's minor league career in 1994 when Jordan got signed with the Chicago White Sox and was assigned to Double-A in Birmingham. 29 years later, that’s still what people want to know about the most.

And in July of 2022, Bloom had the opportunity to call a game for the Chicago White Sox. "Whether I did good or bad, I went into it as I belong there," he tells me. "Don't get me wrong, minor league baseball is fun but in the Major Leagues everything is catered to you in the sense that you have everything you need right when you walk in." 

Aside from all that he has said that the four championship seasons of, 1989 (Prince William) 1993, 2002, and 2013, with the Barons, have all been highlights of his career. "When you take into consideration the long hot summer and the countless hours away from home, winning a championship is very special. My one game that stands out is a no-hitter in 1995, during a pennant race which the Barons won 1-0. The pitcher was Luis Andujar who had a small taste of the big leagues," Curt tells me.

Two minutes before he is about to go on air he points to his watch, "See those 5 hours go by fast!" he says to me.

He stands for the first 3 innings of every broadcast and for the last 15 years has swapped out the soda and coffee for water. He told me that broadcasting is like pitching it's all about pace and rhythm.

Even though being a play-by-play broadcaster is hard to break into with limited spots available at Bloom's current age of 60 he has not given up on his childhood dream of being a Major League Broadcaster.

"I am still the luckiest guy in the room. I knew at nine years old what I wanted to do and I am still living that dream today."

Curt Bloom was inducted into the Birmingham Barons Hall of Fame in 2013, he has also won AL Broadcasters Association Best in Broadcasting Large Market in 2015 and in 2018 was inducted into the Southern League Hall of Fame.


 

Trash Pandas Social Media Manager Lucas Dolengowski

Of course, there is a Minor League Baseball Team called the Trash Pandas! Yes, the slang word for a Raccoon, you know, the animal that forages through garbage! 🦝

Lucas Dolengowski runs their social media and is constantly figuring out ways to stand out from the other 119 Minor League Baseball Teams. He likes to create comical memes and incorporate some banter into the brand; he also says he is "fortunate to work with many talented people who provide plenty of ideas."

Check out this exclusive interview and learn more about what it takes to be a Social Media Manager to the Rocket City Trash Pandas. The name that is responsible for the highest merchandise sales in Minor League Baseball before the first game.

Love it or hate it the Raccoon, or should I say The Trash Panda lives in Rocket City, and it doesn't look like it's going anywhere.

The Rocket City Trash Pandas is the Double-A affiliate to the LA Angels located in Madison, AL; their home opener at Toyota Field is on Tuesday, April 12th, against Pensacola Blue Wahoos.

Introduce yourself!

Hi! I’m Lucas Dolengowski and I’m the social media manager for the Rocket City Trash Pandas! I grew up in Orlando in the heart of the theme parks, and I’m a graduate of the University of Florida. I’ve been working professionally in social media for 5+ years now, including college athletics, golf, and football.

Have you always wanted to be a social media manager or was it something that you fell into?

I originally wanted to do sports broadcasting, specifically baseball. I did a lot of that for most of my college experience, but in my last year at UF I had an opportunity to work as a social media intern for the athletic department. I’ve always loved social and used it a ton personally, and two months into that internship I decided to switch career paths. A bunch of my friends from our college sports broadcasting program did the same thing I did and got into social – so many of them are working for big teams too. Chicago Bulls, Atlanta Falcons, Orlando Magic, Philadelphia Phillies, Tampa Bay Lightning, just to name a few.

What kind of pressures do you face when having to post for thousands of followers? 

I think the biggest challenge is constantly coming up with new content, or at least new ways to present recurring content. You have to keep things fresh online, or your fans will just tune out and engagement will go down. I’m competitive in that regard too – I want to be better and different than the other 119 Minor League teams. We’ve created such a fun and unique brand so far with the Trash Pandas, so my personal pressure is how we keep that going and stay in people’s minds.

Where do you find inspiration for content?

My media relations coordinator asks me this a lot, like “How do you even come up with this stuff?” Honestly, my brain just works in very weird and silly ways sometimes. I love memes and I love comedy so that factors into a lot of what I do. Minor League Baseball (and the internet as a whole) is a very copycat industry, so being able to take whatever trending content you see and spin it to your advantage is something I enjoy doing. I’m fortunate to work with a lot of talented people who provide plenty of ideas, too. It’s a very collaborative effort.

What are some challenges you face in managing social media? And how do you overcome them?

It’s an “always-on” sort of job. The ability to be connected to our professional social channels at all times is a blessing and a curse. Along with our broadcaster, our social media team covers EVERY Trash Pandas game during the season. It’s great that we get to watch baseball and post about it, but our “off days” are definitely much fewer than most other people in the front office. Taking breaks and disconnecting in the offseason is really important to reset your mind. The other challenge is digital envy – there are SO many talented sports creatives out there, many in organizations with a lot more resources to produce great content. I get jealous sometimes of their posts. It’s great for ideas, but you have to execute what you’re able to execute, control what you can control.

In your opinion, what do you think are your top 3 social media posts? And why?

This is our most viral TikTok, with over a million views. It became a bit last season for our athletic trainer, Yusuke Takahashi, to stare into the camera in pregame warmups. It’s just so simply hilarious, and simplicity usually wins on social. This is one of my personal favorites because it was a very “in the moment” type post that had nothing to do with us. Tennessee football fans were literally chucking trash onto the field because of a bad call from the referee, so I had to jump on it. Any trending topic or meme related to trash, garbage, or raccoons is fair game for us and usually performs really well. Finally, this walk-off homer from last season is maybe my favorite iPhone shot. I just had it on a stabilizer and there will certainly be thousands of higher quality videos in the sports world, but giving fans close-up access is really important to me. Emotion plays wonderfully on social. I got splashed with Gatorade and water, of course.

Between Facebook, Twitter, Instagram, and TikTok - how do you distinguish what content to post where?

Most of it just really depends on your age and demographics. Facebook and Twitter skew older, Instagram and TikTok skew younger. A lot of our marketing and sales efforts go towards Facebook and Twitter, making sure we put as much relevant information we can into posts. You almost have to “spoon-feed” details to fans – people can easily look up information on our website or at the link in the post, but most don’t want to take the time. Instagram and TikTok are where we hit on more pop culture and fun visuals. Fortunately for the Trash Pandas, we’re much more of a wide-reaching brand, as opposed to JUST a baseball team. We can get in on memes and trending topics, and that works for us. Society has such a short attention span – how quickly can you capture and hold someone’s attention?

Describe a social media hiccup/regret and what did you learn from that?

I don’t have one specific example, but I do tend to be a little sassy sometimes on our channels, especially when replying to fans. It works on TikTok and Twitter because those are more “fun” platforms, but I have to stay level-headed on other channels. Something very frustrating to me is when people ask us a question that would actually be quicker to just look up on Google, as opposed to waiting for a reply from the social team. We’ve set a good standard of quickly answering customer service questions because it’s a very important part of the job. But what if we weren’t that fast with replies? Or didn’t have the resources to properly answer customer inquiries? I’m a very independent internet user and know how to find things easily, but have to remember that others aren’t wired that way.

What are some skills a social media manager should have?

A skill I really value is copywriting ability. How quickly and how well can you come up with attention-grabbing captions? How’s your spelling and grammar? Do you proofread? Obviously, not everything has to be grammatically correct depending on your brand, but it’s still important. Nothing is more frustrating to me than watching other teams make spelling and grammar mistakes. You should be a multi-faceted content creator. Can you produce, shoot, edit, and post? It’s really nice to have creative support around you, but to a degree, you need to have some independence there.

What is the most important thing a social media manager should know?

This is certainly a learned trait, but you can’t take things personally. People online will send mean responses and have angry messages and post dumb comments – it’s the world we live in, unfortunately. Some things are definitely hard to ingest, but I usually try to take everything with a grain of salt. It’s mostly very funny to me. Comedy is my defense mechanism. I enjoy reading out our most outlandish/irrational comments in postgame meetings.

Describe a typical day for your off-season and in-season.

In-season is my favorite time to be a social media manager. We’ll have staff meetings every gameday to go over the operations for that night. We’ll showcase what giveaways or promotions we may have, new food items, lineups, pitching matchups…it’s all part of the ballpark experience. Once players start arriving in the afternoon, we’ll usually shoot batting practice or pitcher workouts. It’s nice to get out of the office at this time of day, soak up some sun and gameday atmosphere, gather true baseball content. Once the game starts we’re shooting game highlights, crowd shots, monitoring social feeds, answering fan questions, and ultimately posting score updates. In the off-season, we focus a lot on non-baseball events: Beer & Wine Fest, 5K Races, Christmas Light Show, 4th of July Celebrations, etc. We’ll also recap the season that just finished and begin planning for the next baseball season. It’s truly a year-round marketing effort.

In terms of engagement, what content does the Trash Panda Nation seem to respond to?

Sprocket, our mascot, is a fan favorite. His personality is supposed to be mischievous and fun-loving, and that plays really well as the face of our brand. With only one season under our belt so far, Sprocket content still gets more engagement than most of the things we post with players or coaches. People also seem to love groundskeeping videos. They really fall into that “oddly satisfying” genre. Cutting grass, painting lines, raking dirt – it’s all strangely calm and enjoyable to consume. Memes and pop culture references usually kill too. Again, we’re a lifestyle brand more than we are a baseball team.

Keep up to date with The Trash Pandas - check out their Instagram, Facebook, and Twitter

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Interview by Cristina Byrne Sternberg